Josh Citarella (*1987 in New York) researches contemporary subcultures that emerge online and documents their politics and aesthetics. Citarella maintains a popular Patreon account, Twitch stream and Discord channel ecosystem connected to his more public-facing Instagram presence. From these platforms he distributes content in the form of podcasts, livestreams, digital publications, and artworks.
For Choose Your Future, Joshua Citarella commissioned a group of artists, thinkers, and Gen Z memers to write short wiki-style descriptions of improbable futuristic scenarios. Each square print represents one of these scenario and is linked to a podcast on Citarella’s website, where their accompanying texts are read by various readers. This is the future as meme: user-generated, reproducible, variable and discrete. On Web 2.0, prophecy comes in byte-size packages as well-suited to online networks as any other content. Choice is kept within uniform parameters, like the terrain or characters of a video game. It’s not just our working lives, Citarella suggests, that have been memeified and gamified: the rules that our imagination obeys have been set already by the technology we use.